Hey there! I'm Cassandra Bayne

I'm a photography student at Syracuse University with a focus on sports, portraiture, and studio photography. My work ranges from fast-paced game-day photography to more conceptual studio projects and senior portraits.

I'm especially interested in the intersection of photography, media, and marketing. Alongside my photography, I've gained experience in social media, creative direction, advertising, and managing media teams.

Whether I'm photographing an athlete during a game or building an entire visual concept in the studio, I'm interested in creating images that tell a story and have a purpose.

Sports • Seniors • Studio

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Lead Media Coordinator Intern - Brewster Whitecaps

I first joined the Whitecaps' media staff as a photographer in the summer of 2025 where I worked collaboratively with other interns to deliver premium content in an overnight turnaround and developed skills in working collaboratively in a group.

Last summer, I was able to return to the Whitecaps as the Lead Media Coordinator Intern, a new role I developed to give the internship more structure, and I introduced new workflows and assignments for my team.

The Whitecaps x Eat Cake 4 Breakfast

I was the creative director and photographer on a marketing collaboration between a local bakery, Eat Cake 4 Breakfast, and the Brewster Whitecaps to promote engagement throughout the community. We created two specialty drinks, 'The Whitecap,' a white mocha and coconut whipped espresso latte, and 'Cappy's Lemonade,' a blue raspberry lemonade, both topped with gummy sharks for Shark Week.

On game days, if customers wore Whitecaps merch and purchased a specialty drink, their entire order was 15% off. Below are the social media specials we ran for this collaboration. I directed the teaser clip and commercial style reel with the help of the other interns on my team.

Vice President of Communications - Alpha Xi Delta

I was elected Vice President of Communications for my sorority, Alpha Xi Delta, my sophomore year of college, and served a full-year term on my executive board. In this position, I oversaw the chapter's communications, public relations, marketing, and digital presence. I managed social media and recruitment content, designed chapter merchandise, maintained our website and email communications, and collaborated with our executive board to develop a more cohesive digital identity.

During my term, I implemented a new posting system involving a content calendar to improve our brand image and set a goal for increasing recruitment. I posted timely three times a week and in peak recruitment season, everyday for a month, still delivering quality content to represent our organization.

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